prescriptive Big Data and Analytics for everybody
Creating compelling data visualization is indeed an art. Sometimes, this “art” character, this “coolness”, this almost “magical engaging power” of data driven documents prevents business from setting the focus on what data analytics is...
Data democratization is as a matter of fact on its way, but after talking to quite a few practitioners or practitioners-to-be in different forums, it turned out that many questions remain open and although...
The term “Big Data” started becoming “famous” some time around 2010, although it seemed to be coined a few years earlier… The real breakout took place back in 2012 and never stopped ever since… And here...
If you are working in the Digital Marketing Analytics domain, you might have been confronted with the request: “Can you tell me how the campaign XYZ performed?” Of course this sounds in your ears...
I’m sure many of you analytics folks have been confronted with situations where your boss, your client, your wife or husband -just kidding-, in general the one you report to, comes up with questions you think...
This article performs a critical review of the current usage of the information in –unfortunately- many big corporations. The Robin Sharma equation states that better awareness leads to better choices, which leads to better...
