When a data scientist drowns in the Data Lake
When companies hire a data scientist -putting apart the hype and the “we hire data scientists because everybody else is doing that”-, the expectation on her/him goes along these lines: “I sit on a...
Tagged: Insights Productization
The 10 commandments of Business Driven Data Analytics
If you take the strategic roadmap of any big corporation, I bet you find lines such as “to exploit our data assets to make better decisions” or “to let our data drive are business” or...
Data Democratization and Data Ownership – Get it right!
The term “Big Data” started becoming “famous” some time around 2010, although it seemed to be coined a few years earlier… The real breakout took place back in 2012 and never stopped ever since… And here...
Big Data to the rescue of Google Analytics (I) – BigQuery
I’m a big fun of Google Analytics. I met this tool for the first time 6 years ago, when the mighty Omniture, the versatile Coremetrics and the reliable and data-protection friendly Webtrekk dominated the web analytics market. Ever...
The Innovation Dilemma – going beyond customers’ feedback
Unlike other industries, when your business is about turning own and third parties data assets into insights to help your customers make better decisions, you need to harmonize two quite often opposing innovation channels:...
The most common yet fatal Big Data mistakes
Although more and more companies and institutions are embracing the *new* big data technology, the adoption has just started. This post explains the typical mistakes corporations usually do when it comes to implement and...
Big Data Assets series – The own core data
So far I’ve been posting about Big Data Assets you could use in your Big Data Master Recipe to cook a tasty and lucrative Big Data product. I’ve posted about Man-2-Machine, M2M, Internet browsing...
Big Data Assets series – Machine-2-Machine Data
We all are used to the Man-2-Machine communication, actually because almost all of us carry it in form of smartphone in our pockets. But in the so called internet of things, the machine 2 machine...
The Big Data Transformation – Step 1: Awareness
This article performs a critical review of the current usage of the information in –unfortunately- many big corporations. The Robin Sharma equation states that better awareness leads to better choices, which leads to better...
