Big Data to the rescue of Google Analytics (I) – BigQuery

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6 Responses

  1. Lukas says:

    Wow! Good news for me! I’ve been trying to figure out how to break the aggregation barrier imposed by GA… Thank you for pointing out

  2. Klaus S says:

    I’ve been playing a lot with Big Query. It’s indeed a great product and dead easy, but you are going to face some limitations… have a look at http://de.slideshare.net/gabehamilton/how-bigquery-broke-my-heart . Be aware of them!

    • Bigdata Doc Bigdata Doc says:

      Klaus, thank you for your feedback. I know this presentation, but it’s pretty much outdated. I agree there are some limitations, but the product came a long way since the slides you mention were created

  3. Nicola says:

    Doc! vamos a probarlo! Hasta ahora nuestros clientes no han necesitado más que las views agregadas que te da Google Analytics, pero creo que podemos ofrecerles más valor incrementando la granularidad! Ya te contamos!

    • Bigdata Doc Bigdata Doc says:

      En el momento que agregas los datos, la información contenida se hace más usable pero pierde valor. Seguro que sois capaces de sacarle el máximo partido al raw data! Suerte

  1. December 24, 2014

    […] P.S.: think of the benefits of creating a Recommender System based on your Google Analytics data accessible through BigQuery […]

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